• binancecoinBNB$606.460.47%

Cryptocurrency exchange giant Binance has made a significant move by announcing the launch of Japanese yen spot trading pairs for BNB, BTC, and ETH on its global platform and Japanese trading arm. This strategic decision is scheduled to take effect on March 12, marking a pivotal moment for Binance’s expansion into the Japanese market.

Moreover, as part of this initiative, Binance will kick off a one-month zero-fee promotion for the new yen-crypto pairs, providing an attractive incentive for users to engage with these new trading options. This move aligns with Binance’s recent efforts to strengthen its presence in Japan, following the establishment of a local trading division in August and re-entering the market after a hiatus since 2021.

Expansion and Partnerships

Binance’s collaboration with Mitsubishi UFJ Trust and Banking Corporation (MUTB) to explore fiat-based stablecoins demonstrates the exchange’s commitment to fostering innovation in the Japanese crypto industry. The partnership aims to introduce yen and other fiat-based tokens by the end of 2024, further solidifying Binance’s position in the Japanese market.

Regulatory Developments

Japan has been actively revising its regulatory framework to support the growth of the local crypto industry. Recent changes include a tax regime revision that exempts companies from paying taxes on unrealized crypto gains and a proposal allowing venture capital firms to invest directly in crypto startups. These regulatory updates create a favorable environment for crypto businesses like Binance to thrive in Japan.


Binance’s introduction of Japanese yen spot trading pairs for BNB, BTC, and ETH represents a strategic move to cater to Japan’s growing demand for cryptocurrency trading options. By expanding its offerings and strengthening partnerships within the country, Binance is poised to capitalize on the evolving crypto landscape in Japan and provide users with enhanced trading opportunities.

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